“Kindness is contagious.” Local women launch 100 Youth Who Care Northumberland

FOR IMMEDIATE RELEASE
November 10, 2025

“Kindness is contagious.”
Local women launch 100 Youth Who Care Northumberland

Cobourg, ON — “We believe every child, no matter their age, can experience the joy of giving,” says Erin Kruk, co-lead of 100 Youth Who Care, a new initiative created by 100+ Women Who Care Northumberland.

Fellow co-lead Rebecca Verbeem adds, “Kindness is contagious.  When one young person does something good, others follow.”

Modelled after the 100+ Women Who Care collective giving movement, the youth program invites children and teens to make a difference through simple, everyday acts of generosity. Free downloadable activity kits are available at 100womennorthumberland.ca/100-youth, offering creative ideas such as hosting a bake sale for charity, collecting school supplies, or writing thank-you notes to local helpers.

Beginning on World Kindness Day on November 13, young people in the community are invited to take part in the 100 Acts of Kindness Challenge, running through to December 13. Youth can register online, complete acts of kindness, and share them with the goal of celebrating a collective 100 acts across Northumberland County.

Proceeds from all 100 Youth Who Care fundraisers will support the Youth Fund, and those who wish to contribute financially can make a donation through the 100+ Women Who Care Northumberland system. All funds will be pooled into a dedicated 100 Youth Who Care Fund and granted to youth-focused charities and projects in the region. A teen leadership group, called the Kindness Crew, will help review applications and decide where funds are shared — ensuring youth play a hands-on role in giving back.

“100 Youth Who Care helps young people see that they have the power to make real change,” says Nicole Beatty, also a co-lead. “It’s about planting seeds of compassion that grow into a lifetime of giving.”

Youth, families, and schools can sign up for the challenge and download free resources at 100womennorthumberland.ca/100-youth.

100+ Women Who Care Northumberland is a collective giving group that brings women together to make a big impact through small, simple acts of generosity. 100 Youth Who Care extends that spirit, empowering the next generation of changemakers in our community.

Media Contact:
100 Youth Who Care Northumberland
Email: info@100womennorthumberland.ca
Website: www.100womennorthumberland.ca

Recipients of April 2025 grants total $6,246.32

Our donors awarded the following grants through our Collective Impact Fund to the following three charities:

  • Fare Share Food Bank – $4,684.74
  • Community Care Northumberland – $780.79
  • Alzheimer Society Peterborough, Kawartha lakes, Northumberland & Haliburton

Recipients of November 2024 grants total $8,636

Our donors award the following grants (based on our new policy) to the following three charities:

  • Northumberland Land Trust $6,476
  • Community Counselling & Resource Centre $1,080
  • Northumberland YMCA $1,080
eslie Abrams, Northumberland Land Trust, with Amelia Bray, 100+ Women Who Care committee member

MEDIA RELEASENorthumberland Land Trust

For Immediate Release

100+ Women Who Care Northumberland supports Local Land Trust conservation

April 2025 – Cobourg, ON – The Northumberland Land Trust (NLT) will set a prescribed burn at its McEwen Nature Reserve with the generous support of the 100+ Women Who Care Northumberland who provided a grant of $6,476.  Prescribed burns are essential to restoring and revitalizing native tallgrass prairie habitat in Northumberland County by removing invasive species, which tend to sprout early, and encouraging the growth of native species.

“Our work to preserve native habitat can only happen with grants and donations,” said Leslie Abram, a Director of the Northumberland Land Trust.  “Having the support of 100+ Women Who Care Northumberland is truly special because they are a local group investing in their county.”

Prescribed burns are intentionally set and professionally managed fires that burn across a pre-determined area under strictly controlled circumstances in order to restore natural habitat. Fires clear scrub and brush, allowing sunlight to reach the soil where native grassland seeds lie. Native prairie species flourish following a fire, restoring the native grassland habitat of the area. Burning only occurs under specific weather conditions that will allow a safe and controlled fire.

“This grant supports our mission to preserve the natural heritage of Northumberland County,” said Rob Kennedy, President of the NLT.  “Grasslands are of particular interest because such habitats have undergone a drastic reduction in Ontario over the past century. As a result, many grassland plant and animal species have similarly declined to the point where many are now considered species at risk.”

About Northumberland Land Trust

The Northumberland Land Trust (NLT) is committed to preserving the natural heritage of Northumberland County, Ontario, Canada.  Its mandate is to establish, maintain and manage protected areas.  The NLT is a not for profit, charitable organization, which accepts donations of land, enters into conservation agreements for the permanent protection of natural landscapes, forests, farms and waterways and provides public education and information on land conservation.  The NLT also raises funds to purchase local land for the purposes of conservation.  The NLT is governed by a volunteer Board of Directors representing a cross section of the community including landowners, farmers, business people and professionals. People can donate through the NLT’s website at nltrust.ca or contact us at info@nltrust.ca or call: 416-220-6807.

For more information please contact:

Sabrina Hasselfelt

Northumberland Land Trust

info@nltrust.ca

(416) 220-6807